Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

LOTTE Peach Candy Rebrand | Rebrand & Strategy Refinement

Location

Savannah, Georgia

Date

April 2025

Project type

Rebrand & Strategy Refinement

Project

Savannah College of Art & Design

The brand prides itself on being Korea’s favorite peach candy, incorporating refreshing fruity flavors and 12% peach juice into this iconic treat. In this rebrand project, I decided to develop charming elements to freshen the graphic treatment of LOTTE Peach Candy packaging in order to broaden reach and revenue in western markets while keeping a distinct Korean personality.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}